SEO first. Then Google Adswebsitesautomationmore clientspersonal brand
SEO and digital marketing agency for service businesses in Colombia
We help service businesses show up on Google when their clients search for them, and turn those visits into real inquiries. We start with SEO because it is the channel that keeps bringing in clients after you stop paying for ads.
We work remotely with businesses all over Colombia.

Do your clients search for you on Google and find your competitors instead?
It is the most common problem for service businesses: a website that does not show up, ads that eat the budget and leads that arrive unqualified. A digital marketing agency should solve that with a clear plan, not with more posts that have no purpose.
At Expert SEO the starting point is always ranking on Google. On that foundation we add the other channels when they make sense for your business.
Digital marketing services with SEO at the center
Every service is built for the same goal: more people finding you and getting in touch.
Our core service
SEO
We optimize your website, its content and your Google profile so you show up in the searches your clients make. Includes technical SEO, local SEO for Google Maps and content that answers real questions.
Google Ads and SEM
Google campaigns that generate leads while SEO matures. We check which searches bring in clients and cut what spends without results.
Website and landing page design
WordPress websites built to load fast, rank and convert. Also landing pages for campaigns and online stores on WooCommerce.
Lead generation, funnels and CRO
Forms, funnels and conversion improvements so more visits turn into quote requests.
Marketing automation
WhatsApp chatbots, email marketing and CRM to reply fast, qualify leads and follow up without losing opportunities.
Social media management
Content for your social channels that supports your brand and your rankings, connected to your website.
Personal brand
For founders and professionals who want their name to build trust and bring in new business too.
For service businesses
We focus on businesses that sell services: companies that need a client to call them, message them or ask for a quote. If you need an online store, we build it on WooCommerce, and if you already have a Shopify store we can work on its SEO.
Sectors we are paying special attention to:
- Tourism and hotels
- Vacation rentals and property management
- Real estate agencies
- Other service businesses that depend on being found on Google
How we work
1. Diagnosis
We review your website, your presence on Google and your competitors to find what is holding you back today.
2. Strategy
We choose the searches and channels most likely to bring you clients, with clear priorities.
3. Implementation
We make the changes to your website, your content and your campaigns, and show you what was done.
4. Measurement
We track your results with data from Google Search Console and Google Analytics, with no promises of guaranteed rankings.

Who is behind Expert SEO
Expert SEO is led by Robinson Arrubla, who works in SEO and digital marketing for service businesses. Learn about his background and the way he works at robinsonarrubla.com.
Frequently asked questions
What does a digital marketing agency like Expert SEO do?
It helps you win clients online. In our case we start with SEO, so your business shows up on Google, and we add Google Ads, websites, automation and social media depending on what your business needs.
Why start with SEO and not with ads?
Ads bring visits while you pay for them. SEO builds a presence that keeps attracting searches over time. When you need fast results, we combine both.
How long does SEO take to show results?
It depends on your website, your industry and your competitors. The first changes usually show in months, not weeks. Nobody can guarantee a position on Google, so be wary of anyone who promises one.
How much does it cost to hire a digital marketing agency?
It depends on the services and your starting point. First we understand your business, then we send you a written proposal with the scope and the price.
Do you work with businesses outside Bogotá?
Yes. We work remotely with businesses all over Colombia. We do not have a physical office, so meetings are by video call.
Do you build online stores?
Yes, on WooCommerce. We do not build stores on Shopify, but we can improve the SEO of a Shopify store you already have.
Shall we talk about your project?
Tell us what you sell and where your clients are. We will tell you where to start.