Personal brand for founders
Personal brand for founders and professionals at service businesses
We help your name build trust and bring in new business too: a LinkedIn profile that explains what you do, a website of your own, what shows up when people search for you on Google and content built on your real experience.
We work remotely with founders and professionals all over Colombia. Stock photo.
What is personal brand management?
Personal brand management is the work of defining what you want people to associate with your name and making that show consistently in the places where people look you up: LinkedIn, Google, your website and the networks where you post. It is not about becoming famous, but about a potential client or partner quickly understanding who you are, what you are good at and why they should trust you.
Why it matters in a service business
In services, people buy from people. Before hiring, many clients search for the name of the founder or the professional who will work with them, check their LinkedIn and look at what they have published. What they find can speed up the decision or hold it back.
A well-built personal brand adds trust to your business’s brand and opens conversations an ad cannot. That is why we connect it to your website, your SEO and your social media.
What our personal brand service includes
Strategy and positioning
We define who you are talking to, which topics you want to be known for and what sets you apart, so everything else has a direction.
LinkedIn profile
We adjust your headline, about section, experience and featured section so your profile explains in seconds what you do and for whom.
Personal website
A WordPress website of your own that brings together your story, your work and how to contact you. See how we build WordPress websites.
Your name on Google
We review what shows up when someone searches for your name and work so the top results are your site, your profiles and your content.
Content plan
Topics, formats and frequency for LinkedIn, articles or video, built from your experience, your projects and what you learned along the way.
Connection to your business
Your personal brand leads to your business: links, messages and calls to action that turn trust into business conversations.
Content in your voice, from your real experience
A personal brand works when it is authentic. That is why we do not invent stories, results or opinions: we start from your projects, your decisions and what you have learned, help you organize and tell them, and nothing is published in your name without your approval.
If you are not comfortable on camera, that is fine. There are strong personal brands built with text, articles or recorded audio conversations.
We practice it at home first
Robinson Arrubla, founder of Expert SEO, works on his own personal brand at robinsonarrubla.com and on his social media, with the same principles we suggest to you: real experience, useful content and a connection to the business.
How we work on your personal brand
1. Diagnosis
We review your profiles, what shows up when people search for your name and how you present yourself today.
2. Positioning
We define audience, topics and what sets you apart, and put them in writing.
3. Profiles and website
We optimize LinkedIn and, if needed, create your personal website.
4. Content plan
We put together the calendar and the first pieces of content based on your experience.
5. Publishing
You publish with your approval, at a pace you can sustain.
6. Review
We measure visits, conversations and opportunities, and adjust.
Frequently asked questions about personal branding
Who is this service for?
For founders, partners and professionals at service businesses who want their name to build trust and new business opportunities, not just followers.
Do I have to appear on video?
No. Video helps, but a personal brand can also be built with text, articles or audio. We choose the formats based on what you can sustain.
Do you write the content for me?
We help you turn your ideas and your experience into content, and adjust it to the way you speak. Nothing is published in your name without your review and approval.
How much does personal brand management cost?
It depends on what it includes: strategy, LinkedIn, website, content or all of it together. We review your case and send you a written proposal with the scope and the price.
How long until it shows?
A personal brand is built with consistency. A well-made profile and website show from the start; trust and opportunities come with months of consistent content.
Personal brand or company brand?
The two complement each other. The company brand provides structure; the personal brand puts a face and a story behind it. We work so one leads to the other.
Want your name to bring in business too?
Book a free consultation and we will review together how you present yourself today. You can also see our social media management service.