Local SEO and Google Maps
Local SEO agency to show up on Google Maps
When someone searches for your service with the name of their city or with “near me”, Google usually shows them a map with three businesses. We help you be there, with your Google Business Profile and your website working together.
Part of our SEO service. We work remotely with businesses all over Colombia.
What is local SEO?
Local SEO is the part of SEO that makes your business show up in searches for a specific area: on Google Maps, in the map of results and in searches like “service + city”. It works on your Google Business Profile (formerly Google My Business), your website and the information about your business on other sites.
According to Google, local results depend on three things: how relevant your profile is to the search, the distance between your business and the person searching, and prominence, that is, how well known and well rated your business is. Distance cannot be changed. Relevance and prominence can be worked on.
What our local SEO service includes
Optimizing your Business Profile
Categories, services, service area, hours, description, photos and posts, reviewed so Google understands what you do and where.
Service and city pages
We adjust your site so every important service and every city you serve has a clear page that Google can show.
Consistent business details
We check that your name, phone number and address or service area match on your website, on Google and in the directories where you appear.
Reviews
We help you ask your clients for reviews in a simple way and reply to them well. We never use fake or bought reviews.
Structured data
We add local business markup to your site so Google has your details organized and without contradictions.
Local measurement
We track calls, direction requests and visits from your profile, along with your site’s Search Console data.
Your business has no storefront? It still applies
Many service businesses work at the client’s home or office. Google lets you create a service-area business profile, without showing your address, and still appear in searches for the cities you serve.
If you have an office or a storefront, we work on your address. If not, we define your service area and reinforce it with the pages on your site.
How we work on your Google Maps ranking
1. Review
We review your profile, your site and who shows up on the map today when your clients search for your service.
2. Fixes
We fix details, categories and pages, and make your information consistent everywhere.
3. Growth
We work on reviews, posts and local content, and measure which searches bring you leads.
Which businesses local SEO works best for
- Service businesses that serve a city or an area
- Hotels, hostels and tourism businesses
- Real estate agencies and property managers
- Professionals and practices that receive clients at a fixed location
If your clients can find you anywhere in the country, national SEO usually matters more. It often pays to work on both.
Frequently asked questions about local SEO
How long does local SEO take to show?
Some profile fixes can show within a few weeks, but earning stable positions on the map usually takes months. It depends on your city, your category and how many competitors you have nearby.
Can you put my business in first place on Google Maps?
Nobody can guarantee that. Google decides the order by relevance, distance and prominence, and distance depends on where the searcher is. What we do is improve everything within your control and show you the results.
Is local SEO the same as paying for ads on Google Maps?
No. Google Maps ads are paid through Google Ads and are labeled as sponsored. Local SEO works on your organic position on the map, the one that is not paid per click.
Do I need a website to do local SEO?
You can appear on Google Maps with just a Business Profile, but a website with your services and cities gives Google more reasons to show you and gives the client a place to confirm that you are trustworthy.
What if I have several locations?
Each location needs its own profile and, usually, its own page on your site. We organize them so they do not compete with each other.
How much does the local SEO service cost?
It depends on how many locations or cities you have and on the current state of your profile and your site. We review your case and send you a written proposal.
Want to show up when people search for you in your city?
Book a free consultation and we will review your profile and your site together. You can also see our full SEO agency service.