Advertising on Google (SEM)
Google Ads agency in Colombia for service businesses
We create and manage your Google Ads campaigns so you show up when your clients search for what you offer, with the budget going to the searches that bring in leads and not to clicks that do not sell.
We work remotely with businesses all over Colombia.
What does a Google Ads agency do?
A Google Ads agency plans, creates and manages your ads on Google. It chooses the searches worth showing up for, writes the ads, decides how much to pay per click and checks every week which searches bring in leads, so it can invest more in them and cut the ones that only spend.
At Expert SEO we use Google Ads as part of a broader plan: ads to get leads from the first month and SEO to depend on them less and less.
What our Google Ads advertising service includes
Search research
We find how people search for your service on Google, separate the searches of people who want to hire from those who are only researching, and build the negative keyword list.
Campaign structure
We organize campaigns and ad groups by service and city, so every search sees an ad that talks about what it asked for.
Ads that are easy to understand
We write clear ads, with your service, your area and a concrete reason to contact you, and test variations to keep the ones that work.
Landing pages
We review the page each ad leads to. If it does not convert, we suggest improving it or creating a landing page for the campaign.
Conversion tracking
We set up tracking for forms, calls and messages, so we know which campaign and which search brought in each lead.
Optimization and reporting
We adjust bids, searches and ads continuously, and explain in plain words what happened with your investment.
We measure leads, not just clicks
A cheap click is useless if the person never contacts you. That is why the first thing we set up is tracking: how many forms, calls and messages come from each campaign and how much each one costs.
With that data we decide where to put more budget and what to switch off. That way your campaigns improve over time instead of spending the same every month.
Stock image. Illustrative data, not client results.
Google Ads and SEO: when to use each one
Google Ads puts you at the top while you pay for every click, and it works for generating leads from the first month, testing a new service or covering a season. SEO takes longer to get going, but it keeps bringing visits without paying for each one.
Many service businesses combine the two. On top of that, the searches that convert in your ads tell us which pages are worth ranking with SEO, and the ones that bring leads on Google Maps are worked on with local SEO.
How we work on your Google Ads campaigns
1. Diagnosis
We review your business, your profitable services, your area and, if you already advertise, your current account and where the budget is going.
2. Campaign plan
We define searches, cities, recommended budget and what will count as a lead.
3. Tracking
We set up conversion tracking before launching, to measure from the first click.
4. Launch
We publish the campaigns with their ads, assets and negative keywords.
5. Optimization
We review searches, ads and bids continuously and move the budget to what works.
6. Reporting
We tell you which leads came in, what they cost and what we will do next.
Digital advertising in Bogotá, Medellín, Cali and all of Colombia
Google Ads campaigns can be shown only in the cities or areas you serve, so you do not need an agency in your own city. We work remotely with businesses all over the country, with video call meetings.
Frequently asked questions about Google Ads
How much does a Google Ads campaign cost in Colombia?
There are two separate costs: what you invest in ads, which you pay Google for the clicks, and the agency’s management fee. Both depend on your industry, your city and your competitors. We review your case and send you a written proposal with both amounts.
How much should I invest in Google Ads?
It depends on how much a click costs in your industry and how many leads you need. In the diagnosis we give you a budget recommendation and explain where it comes from.
How soon will I see results?
Ads start showing as soon as they are approved, so the first leads can arrive quickly. The first weeks are for learning which searches convert and adjusting.
Whose name is the Google Ads account in?
We recommend the account be in your business’s name, so you keep the history and data of your campaigns.
What is the difference between Google Ads and SEO?
Google Ads are pay-per-click ads that appear while you invest. SEO works on the organic results, which are not paid per click but take longer to arrive. They can be combined.
Do you guarantee a number of leads or sales?
No. Nobody controls who searches or who decides to hire you. What we do is measure every lead and improve the campaigns with that data.
Want to get leads from Google this month?
Book a free consultation and we will review your searches and your budget together. You can also see our SEO agency service.