Marketing and sales automation
Marketing automation for service businesses in Colombia
We set up chatbots, CRM and automated emails so every lead that comes from Google, your website or your social media gets a fast reply, is recorded and is followed up until it becomes a client.
We work remotely with businesses all over Colombia.
What is marketing automation?
Marketing automation means using tools so the repetitive tasks of the sales process happen on their own: answering the first questions, asking for a lead’s details, recording them, sending them information and reminding your team to follow up. That way nobody is left without a reply and your team spends its time on the conversations that can end in a sale.
For a service business it is not about sending more emails. It is about not losing the leads you already get through your SEO, your Google Ads campaigns or your social media.
What we automate in your sales process
WhatsApp and website chatbots
An assistant that instantly answers frequently asked questions, asks for the basic details and hands the conversation to a person when needed.
Lead capture and qualification
Forms and questions that filter for the people who really need your service, so your team does not waste time on requests that are not a fit.
CRM
Every lead is recorded with its source, its details and the stage it is at, so you know how many opportunities you have and where each one stands.
Automated email marketing
Welcome emails, information, quote follow-ups and reminders that go out on their own at the right moment.
Reminders for your team
Alerts when a lead has gone days without a reply or when a quote needs follow-up, so no opportunity goes cold.
Funnel measurement
How many leads come in, where they come from, how many turn into quotes and how many into clients.
Reply in minutes, not the next day
Many people message several businesses at once and hire the one that replies first. A well-configured chatbot answers at any hour, handles the questions that keep coming up and takes the lead’s details so your team can continue the conversation with context.
The chatbot does not replace your team. It does the first screening and leaves the right person ready to reply.
Automation with artificial intelligence, used with judgment
Artificial intelligence helps to better understand what a client writes and to answer frequently asked questions more naturally. We use it when it adds value, and always with clear rules: what the assistant can answer, what it must hand to a person and which details it must not ask for.
We start with the simplest, most useful flows, measure them and only then add complexity.
How we implement automation
1. Diagnosis
We review how your leads come in today, who replies, how long it takes and where opportunities are lost.
2. Flow design
We define what gets automated, what the assistant answers, which details are requested and when a person steps in.
3. Setup
We set up the chatbot, CRM and emails, and connect them to your website and your forms.
4. Testing
We test every flow as if we were your clients, on mobile and desktop, before switching it on.
5. Launch
We switch the flows on and show your team how to work with them.
6. Measurement and adjustments
We review replies, response times and conversions, and improve whatever is not working.
Which businesses it makes sense for
Automation helps most with service businesses that get leads every day and reply by hand:
- Businesses that get lots of repeated questions on WhatsApp
- Businesses that send quotes and then lose track of the follow-up
- Services with appointments, visits or bookings
- Small sales teams that cannot reply in time
Frequently asked questions about marketing automation
How much does marketing automation cost?
It depends on how many flows we automate, which tools you need and which systems they have to connect to. We review your process and send you a written proposal with the scope and the price.
Does the chatbot replace my team?
No. The chatbot answers what keeps repeating and takes the details. Conversations that need judgment, like a quote or a special case, go to a person.
Which tools do you use?
We choose based on your case, your budget and what your business already uses. If you already have a CRM or an email tool, we first check whether it works before suggesting another.
Do I need WhatsApp Business?
To automate a business’s WhatsApp conversations you use WhatsApp Business. We explain which option suits you based on how many messages you receive.
Can I start with something small?
Yes, and we recommend it. Many businesses start with a single flow, like replying to and recording the leads that come in on WhatsApp, and add more once they see results.
Does it connect to my website?
Yes. We connect your site’s forms and contact buttons to the CRM and the automated emails, so every lead enters the same process.
How many leads are you losing by replying late?
Book a free consultation and we will review together how your leads come in and how they are handled. You can also see our SEO agency service.